# Shopify Plus Expansion

**Canonical page:** <https://www.devarps.com/case-studies/4>  
**Category:** Web Platform  
**Client:** Luxe Fashion Brand  
**Timeline:** 3 Months  
**Role:** Headless Commerce

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## Summary

Custom headless Shopify storefront using Next.js. Improved core web vitals and reduced bounce rate significantly.


**Highlights:**
- Speed: 0.8s Load
- Sales: +25%


## Challenge

The client's standard Shopify theme was too slow (Lighthouse score: 45) and couldn't support their custom 3D product viewer. They needed a site that felt like a luxury app, not a template.

## Solution

We decoupled the frontend using Next.js (Headless Shopify). This allowed us to pre-render pages for instant loading. We optimized the 3D assets using Three.js and served images via a global CDN, boosting the Lighthouse score to 98.

## Results

- **Page Load:** 0.8s
- **Conversion:** +22%
- **Mobile Sales:** +40%
- **Lighthouse:** 98/100

## Tech stack

Next.js · Shopify Storefront API · Three.js · Vercel · Tailwind

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